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The best ads are based on consumer insight and human truth. The hardest part about conceptualizing ads is that what if you're not the target market. What if you're not a mom yet and you're supposed to write a story about being a mother? Aside from looking back at our own experience as sons and daughters, and thinking about what our moms were like when we we're growing up, there's nothing like interviewing different mothers through focus group discussions. Their stories can be turned into adverti
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TikTokshanebellare
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