McDonald’s, another brand synonymous with great marketing and advertising, primarily uses AI to improve internal efficiencies. Marketing chief Annabel Fribence told B&T that it is deployed as a ...

I read all 68 pages of the patent behind Ben Affleck’s stealth AI start-up that Netflix just bought in order to understand exactly how the system works (and so you don't have to).

Securly’s data shows “what are students really doing when they’re writing text into generative AI,” said Jeremy Roschelle, ...

Let’s start with what the evidence supports. AI is delivering genuine productivity gains in specific kinds of knowledge-based and service work. An experimental study found that professionals using ...

Few companies have been able to fundamentally change their operating and business models around AI. The primary obstacle to ...

AI can help build surprisingly capable apps—if you know how to steer it in the right direction. Follow my tips to save yourself time and frustration.