Google’s Martin Splitt had to remind SEOs and site owners that Googlebot doesn’t scroll through pages. When infinite scrolling is implemented on a web page it can cause issues with how the content is ...
In a recent Javascript SEO Office Hours Hangout, Google’s Martin Splitt answered a question about infinite scrolling and preventing indexing of scrolled content as if it were part of the main content.
The government is currently considering an Australian-style social media ban for under-16s in the UK, and has highlighted infinite scrolling as a feature which "drives addictive or compulsive use".
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