Beijing, NBC and Milan
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Warner Bros. Discovery reported record-breaking streaming performance for the Milano-Cortina 2026 Olympic Winter Games, with the company posting triple-digit growth across its HBO Max and Discovery+ platforms compared to the Beijing 2022 Games.
The 2026 Milan-Cortina Winter Olympics became the most-watched Winter Games in the U.S. since 2014, with 23.5 million average viewers — a 96% increase from Beijing 2022.