Gamification is the art, and sometimes science, of applying game theory and mechanics in non-game contexts. Businesses have used game mechanics for years--often in training and human resources ...

‘For the Win’ authors Kevin Werbach and Dan Hunter discuss the revised and updated edition of their book and how gamification has changed the way we work toward goals. Authors Kevin Werbach and Dan ...

Walk through any public area and you'll see people glued to their phones, playing mobile games like Game of War and Candy Crush Saga. They aren't alone. 59% of Americans play video games, and contrary ...

If you find yourself slightly stumped over the ever-growing buzz around gamification, and unsure whether there is any overlap between a career in games and a career in gamification - then this is the ...

All kinds of methods have been used to generate commitment, whether in business, at work or at school. Among the various tools, there's one that's frequently in the news today: gamification. Indeed, ...

You’re scrolling through your socials and an app for an online shopping site appears. You click the link but, before you can see any merchandise, a spinning wheel ...

Gamification is like events on steroids. It gives attendees a sense of achievement, triggers strong emotions of happiness and excitement, and gives your event the much-needed engagement muscle. Want ...

Set achievable tagets: If you look at the success of campaigns like Malaria No More, or maybe even #stopkony, part of the appeal is that it is a concrete goal. Rather than asking for people to donate ...

Gamification can be used in playable ads as a way of combining your ad units with an interactive game or incorporating gaming elements in a non-gaming context. Providing an immersive, engaging and fun ...