As the video landscape evolves, one thing is clear: CTV is no longer operating as a standalone line item. It is now a foundational component of fully converged, total video strategies. The ...

As cable subscribers cancel their subscription at a record pace, local advertisers are increasingly relying on CTV to reach consumers. (AP Photo/Matt Rourke, file) One of the fastest growing ad ...

That car dealership in your neighborhood? It’s probably got a branding problem. Most local car dealerships do. This isn’t a new phenomenon, and the worn stereotype of unscrupulous car salesmen ...

NEW YORK, NY / ACCESS Newswire / March 1, 2025 / As Connected TV (CTV) ad spending continues its rapid ascent, Local Factor Group, under the leadership of founder Evan Rutchik, is empowering local ...

Core local TV advertising spend, excluding political, of all types -- over the air, local CTV, and cable -- is expected to dip 1% to $19.4 billion, according to estimates from BIA Advisory Services.

Madhive, the leading technology company for local connected television (CTV) advertising, today announced an expanded collaboration with Experian, a global data and technology company, to provide ...

Local businesses are asking more questions than ever about connected TV — and for good reason. After years of seeing CTV as something only big brands could afford, many SMBs are starting to explore ...

Marketers have long associated connected TV (CTV) with big-budget national campaigns, but that’s rapidly changing. As CTV technology becomes more sophisticated and accessible, local businesses are ...

Madhive, the leading technology company for local Connected Television advertising (CTV), today announced a partnership with Polk Automotive Solutions from S&P Global Mobility to create a local CTV ...

Partnerships with CCR Media and AdImpact provide one of the most comprehensive local CTV data sets in the market, delivering deeper insights across all 210 U.S. markets When you purchase through links ...

The milestone reflects growing demand for accessible connected TV advertising among small and midsize businesses in the ...